Shoedog - the Incredible Story of Nike

Nike.  I read Shoedog this summer. Take it with you on vacation this August. It is amazing!  There is so much to be gleaned about how to live and create from Phil Knight’s story of the creation of Nike, it’s on my calendar to read the book every year.

Nike almost died many times. Knight comments that he knew if Nike did fail, it wasn’t going to be because they did not take big risks and do everything possible. He was going to do everything to fight to the death.  Never did he leave the fate of Nike to the market, circumstances, or other people’s rules.

That’s empowerment in a nutshell. Keep acting. When you hit a dead end, look for options. It doesn’t mean we won’t fail or mess up, but we get to decide what will be.

Empowerment is about not being a victim. A victim gives their power to another. We allow circumstances, beliefs, people, past wrongs to define and limit us.  We do not need to blame situations or others for our present state.  
You are an amazing, powerful person. With a little action and a shift in mindset, you can create a new reality.

Empowerment is recognizing things can be different. Then doing something to move the needle towards what we want.

What happens when you don’t know what you want, but know what you have isn’t working?  The answers are not always evident. I share with you an exercise I do frequently when I’m stuck, not sure what to do next, or have that vague feeling of uncertainty.

The Practice
Consider the situation or challenge you’re facing. Create three list.

List everything you know.

List everything you don’t know.

List questions you can ask.  They can directed to God, a particular person, or just questions you need answers to.

Taking inventory gives us clarity.  Writing the question list - at least 50 - forces us to access our imaginations and observe.  Also, by formulating the questions we prepare ourselves to see answers, signs, and clues to the next step. When you get the next step, take it.  If something, inspires you, explore it more deeply.

Clarity often comes in the process of doing. There are no mistakes - only opportunities to learn.  Take them and use them.
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Be Unshakeable is about creating the tools to move forward.  Finding out how to not be a victim.

Love,
Julia xo